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avatar for Natasha Strother Lassiter

Natasha Strother Lassiter

BLU Elements Ventures
CEO, Co-Founder
Natasha Strother Lassiter brings 20 years of leadership, finance, operations and entrepreneurship experience from the food and beverage industry to her role as CEO and Co-Founder of BLU Elements, a newly formed cannabis company.

Most recently, she was Chief Operating Officer of Prime Wellness of Pennsylvania, an Acreage Holdings company. Prime Wellness was awarded one of the initial 12 permits for medical cannabis growers/processors in the state of Pennsylvania. Natasha was responsible for the initial start-up and the company’s daily operating activities. She was featured in Marijuana Ventures Magazine as ”11 Women to Watch” in 2019.

Prior to Prime Wellness, Natasha was Executive Vice President of Strother Enterprises, Inc., a minority- and veteran-owned contract food service company.

During her career she has been responsible for developing and leading several multimillion-dollar growth opportunities across diverse industry sectors including healthcare, sports and entertainment, education, transportation and corrections.

Natasha is passionate about contributing to the economic and social vitality of the Philadelphia region; she is a member of numerous boards and committees, including Philadelphia Convention and Visitors Bureau PHLDiversity, theVillage, and the Greater Philadelphia Chamber of Commerce CEO Access Network.

Natasha holds a Bachelor of Science in chemical engineering from Lafayette College and an MBA in finance from Temple University's Fox School of Business.