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avatar for B.J. Wiley Williams

B.J. Wiley Williams

SoHookd
CEO & Founder
B.J. Wiley Williams, CEO & Founder of SoHookd -- a curated marketplace of well-being experiences and products used by companies to gift and incentivize.  B.J. is a certified health-nerd and fitness fanatic with 15+ years of experience working in entrepreneurial and corporate environments with deep industry experience in athletic apparel (lululemon), private equity and hospitality (Starwood, HEI Hotels & Resorts).  B.J. has been recognized as a well-being thought leader by both the American College of Sports Medicine and by Marriott International.  B.J. has a MBA, Harvard Business School and BA, University of Virginia.  She is a MindShare and Project Entrepreneur alum. Recipient of WBJ’s Most Innovative Companies.