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Tuesday, September 10 • 11:00am - 12:00pm
Launch Yourself: Personal Branding For Entrepreneurs - (Google DC - The Briefing Room)

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This course gives you the tools to build a professional personal brand that attracts the opportunities you want and positions you as an expert in your industry. You will learn how to craft a brand that is authentic, memorable, distinctive, credible and powerful using the same principles as leading global brands. 

What You’ll Learn 
Get started by understanding what you want your personal brand to do for you and get inspiration from others who are doing it well. Discover how to create a personal brand that matches your objectives, aspirations and unique attributes. You will be empowered to bring your brand to life and grow your online presence to set you apart, build your platform and bring you opportunities. 

Why you want to learn it 
You'll be better equipped to use the branding tactics deployed by the biggest brands in the world, and apply a proven formula to define, design and deliver a powerful personal brand that brings you professional success and opportunities. Whether you are launching a new business, searching for new clients, media mentions, book deals, promotion, sales, professional opportunities, board seats, speaking engagements, executive positions, or business partnerships - by investing in personal branding you will elevate yourself and your organization. 

How it will help you
You will increase your influence, independence and income by creating a brand that proves your value and worth as an expert. Increase your visibility, use social media to position yourself as an emerging thought leader and prove your value in your industry. You’ll gain clarity, build more self-awareness and show the world what matters to YOU! 

Speakers
avatar for McKeever “Mac” Conwell

McKeever “Mac” Conwell

Co-Manager, TEDCO Seed Builder’s Fund
Mac’s primary role at TEDCO as one of the Program Managers for the Builder Fund is to find, make investment decisions on, and help build Maryland-based startups. Mac uses the knowledge he gained working in both public and private sectors as a software engineer and CEO to help startups... Read More →
avatar for Aurelia Flores

Aurelia Flores

Managing Member, Athena Digital Media Group
avatar for Xina Eiland

Xina Eiland

President and CEO, X+PR
Xina Eiland is the President and CEO of X+PR, a full service, independent communications agency. A visionary leader and recognized authority in multicultural communications, digital media and event planning, Xina brings a wealth of experience to clients, helping them effectively connect... Read More →
avatar for Kim Cayce

Kim Cayce

CEO, Vitamin*E


Tuesday September 10, 2019 11:00am - 12:00pm EDT
Google DC